Durability: The 4D Futurecraft is made with high-quality materials that are designed to last.This helps you to run more efficiently and feel less fatigued over long distances. Energy return: The 4D Futurecraft’s midsole is designed to return energy with each step.This can help to prevent injuries and improve performance. Torsion system: The Torsion system is a series of plastic rods that run through the midsole and help to stabilize the foot and improve gait.It is also very breathable, which helps to keep your feet cool and dry during long runs. Primeknit upper: The Primeknit upper is made from a single piece of stretchy material that provides a snug and supportive fit.This provides a great balance of support and comfort, making it a great choice for runners of all levels. ![]() 3D-printed midsole: The 4D Futurecraft’s midsole is made with a unique 3D-printing process that creates a lattice structure that is both responsive and cushioned.Headquartered in Herzogenaurach/Germany, the company employs more than 61,000 people across the globe and generated sales of €21.2 billion in 2021.Here is a more detailed explanation of each feature and benefit: Follow the conversation on Instagram, Facebook and Twitter using #adidas4DFWD and from 1st September, consumers can get their hands on the running shoe of the future online at adidas running shoes and via the adidas app.Īdidas is a global leader in the sporting goods industry. The running shoe of the future has arrived. The shoe, available via adidas running shoes is priced at €200 and will be able to buy from September 1, 2022, with Early Access for members of the adidas Creators Club from August 22. The shoe launches in a number of colorways including a Carbon Cloud White, and Impact Orange iteration for men, and Grey Five, and Cloud White colorway for women. UNRIVALLED COMFORT – The 4DFWD midsole delivers 23% more cushioning than previous 4D midsole generations (the 4D Run 1.0).Complemented by a new integrated heel counter, Primeknit+ offers a sock-like fit whilst areas of engineered mesh provide support exactly where runners need it most. ALL-NEW PRIMEKNIT+ & ENGINEERED MESH UPPER – An all-new Primeknit+ and engineered mesh upper construction has been introduced for an extra-supportive and snug fit.CONTINENTAL™ OUTSOLE INTRODUCED – A new Continental™ outsole provides extra grip for a confident run in any weather condition.With every stride, the midsole of the adidas 4DFWD turns vertical impact into horizontal forward motion for an unstoppable smooth forward transition and new underfoot experience throughout the run”. With the new 4DFWD, we made the impossible possible, challenging the laws of science by using a unique performance benefit designed to move you forward. And the new 4DFWD does just that.”Ĭharlotte Heidmann, Product Manager at adidas said: “At adidas, we’re always looking at the ways technology and data can intersect to create the best possible products for our runners. ![]() At the MIT Sports Lab, we are developing innovative technologies that offer a direct solution for overcoming that intrinsic challenge. This is true for all runners – no matter your ability. Harnessing the power of 4D, adidas collaborated with its global innovation partner – Carbon’s Digital Light Synthesis – to create a precisely fine-tuned midsole, which offers a scientifically proven forward motion benefit.Īnette (Peko) Hosoi, Neil and Jane Pappalardo Professor of Mechanical Engineering at the Massachusetts Institute of Technology, said: “When humans run, our forward motion is interrupted every time our foot hits the ground leading to a subtle stop-start motion between strides. To make the impossible quest of creating the most technologically advanced running shoe yet a reality, adidas evaluated over five million variations of the lattice structure and combined 18 years of real-world athlete performance data to identify a design that would change the game for runners around the world. At the forefront of innovation, the shoe is the first to overcome a barrier that has long held runners back from reaching their full potential.ĭesigned to move runners in one direction only: forward – the shoe’s industry-first bowtie-shaped lattice midsole transforms vertical pressure into a horizontal force, providing runners with a non-stop smooth forward transition. Today, adidas takes a step into the future with the reveal of the new 4DFWD, its most advanced running shoe.
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